“Pure love for Kṛṣṇa is eternally established in the hearts of the living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, this love naturally awakens.”

Srila AC Bhaktivedanta Swami Prabhupada, in his writing, says love is everywhere. Even in other species, you will find love and protection . In the rainy season, an ant picks up its eggs and moves them to a safer place .
Krishna is in the hearts of all beings. All beings are one and different from Krishna .Thus, God is intimately united with us , we have forgotten Him , but He never forgets or neglects.
Love me, love my dog .
The question is, what type of love? There are different types and different degrees .
The love of the parent for the child , the love of the nephew for the uncle, the love of the student for the teacher , the love of the friend for his friend , the love of the husband and wife .
So, no doubt love is situated in the heart. Its perfection comes through , in our case, learning to love , and ultimately,  learning to love God , that is the theological and philosophical messages of great cultures.
Sri Caitanya Mahaprabhu recently came to teach how to love God ,He gave a practical example how to love God and what love of God means , its not just a part time sentiment.  In this particular time period, he has bestowed upon all beings  the highest degree of love on the most undeserving , something bestowed on those who need it most.
The inner chambers of the heart of the Supreme Goddess of Fortune are  being revealed. How do you obtain this greatest of good fortune? By associating and hearing from someone who has had the good fortune to have received it , and it’s open to one and all .
Srila Gour Govinda Swami is very expert at elaborating and explaining the details and the complete process of Bhakti , the yoga of love .

This has to be understood carefully . Srila Bhaktisiddanta Sarasvati Goswami Maharaja also said one should follow the heart .. but as well ,  the progressive and systematic process of the sciences of Bhakti given by Srila Rupa Goswami. From Madhva Acarya to Ramanuja Acarya to Srila Visnu Swami to Srila Nimbarkacarya , Srila Bhaktisiddanta Goswami Maharaja has carefully incorperated all their teachings .
Ultimately , Srila Bhaktisiddanta Sarasvati Goswami Maharaja brought us progressively to the teaching of Sri Caitanya Mahāprabhu . Mahaprabhu’s conversation with Ramananda Raya also explains the systemic paths of devotion as does , karma yoga , jnana yoga , niskarma yoga , astanga yoga and Bhakti yoga .
It’s also to be considered that pure devotees have specific Rasa and relationships with Krishna. Thus, they each elaborate on Bhakti rasa in different ways ..
Through the param para, initially, one is bestowed freedoms , in love, there are unlimited freedoms
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